AI Insights · Timothy · July 2024
Q2 2024 Android Horror Games Performance in the US Market
A Sensor Tower analysis reveals the latest trends for the top 5 horror games on Android in the US for Q2 2024. Discover the download, revenue, and user engagement insights.
As we dive into the second quarter of 2024, the horror genre continues to captivate Android users in the United States. Sensor Tower's data offers a glimpse into the performance of the top horror games, providing key insights into downloads, revenue, and active users.
Myths of Moonrise, developed by StarFortune, displayed a notable surge in revenue, peaking at $3.34M in early May before descending to $854K by late June. Downloads remained relatively stable, with the game attracting around 200K to 300K new users weekly. Weekly active users saw a slight decline from 578K in early April to 598K by the end of June.
Next, Mystery Matters by Playrix, showed a fluctuating revenue trend, starting at $832K in April and dipping to $276K in late June. The game's downloads experienced a downward trend, with April's initial 406K downloads dropping to just 53K by the end of June. Active users also decreased from 2.38M to 1.84M over the quarter.
From NetEase Games, Identity V experienced varied revenue, peaking at $404K in mid-June. Downloads for the game remained low, hovering around 20K to 100K per week. Weekly active users presented a mixed trend, with an early April high of 666K dropping to a low of 495K in May, only to rise back to 615K by the quarter's end.
Behaviour Interactive's Dead by Daylight Mobile showed modest revenue figures, ranging from $97K to $178K, with a notable decline to $30K in the final week of June. Downloads were consistent, with the game drawing around 80K to 120K new players each week. Active users presented a strong engagement, starting at 8.14M and reaching up to 8.86M by mid-June.
Lastly, Poppy Playtime Chapter 2 from Mob Entertainment saw its revenue fluctuate, with a high of $89K in early May. However, the game struggled with downloads, which started at a mere 7K in April and dropped to zero by the end of June. Due to the lack of active user data for this game, we can only speculate on its engagement levels.
For more detailed insights and to explore the data behind these trends, head over to Sensor Tower. The performance of these horror games on the Android platform reveals the fluctuating nature of the mobile gaming market, and Sensor Tower remains the go-to source for comprehensive app analytics.